Rich on Tech

Rich on Tech

The real cost of Apple’s new iPhone lease

Plus: satellite connectivity, 3D printers for kids and an Android alternative to Flighty.

Rich DeMuro
Aug 01, 2026
∙ Paid

Greetings, and welcome to another edition of the Rich on Tech newsletter.

This week, Apple launched a new way to get an iPhone: lease it, just like a car.

The monthly prices are certainly enticing. You can lease an iPhone for as little as $18 a month, an Apple Watch for about $12 a month or an iPad for about $12 a month.

But like any lease, the customer ge…

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