Update: We had a fantastic panel at TECHmunch SoCal! It was held at the Canon Experience Center in Costa Mesa, which was fun because after the panel I got to check out some great camera equipment and a photo printer I’ve had my eye on for a while (the Canon SELPHY CP1300).
Frankie, Shira and Lisa (Steve could not make it) shared some amazing tips and tricks on how to create great videos for social media – whether you’re covering food or pretty much anything you’re into.
They shared a lot of the tools they use. Here is my attempt to remember and summarize what was said. I wrote down as much of the actionable stuff as possible.
When asked what camera is best for vlogging, the panelists agreed the brand new Canon PowerShot G7 X Mark II is fantastic. They weren’t just saying that because the event was at a Canon learning center, either. The panelists like how the G7 X has a flip-up screen and tracks faces in your shots for continuous focusing. The downside to this camera is that it doesn’t shoot in 4K and you can’t connect an external microphone. Also, it isn’t cheap at nearly $700, but it has a sensor much bigger than the one in your iPhone so video looks super crisp.
Alternatively, panelist Frankie said she always shoots on her iPhone 7S. Most of her Facebook Lives are done without an external microphone, but she does swear by a stick on grip and stand called PopSockets. I see these everywhere – basically, they help you hold your phone easily and at more angles, plus you can prop it up like a little tripod.
As for external microphones, someone in the audience asked what you can connect to an iPhone. I recommended several gadgets I use, including the IK Multimedia iRig Mic Lav. What I love about this is that you can connect two mics together so you can have lav mics on two people in your shot, which is handy for interviews. I also recommended a new product from Belkin called the Belkin 3.5 mm Audio + Charge RockStar Adapter. This way you can plug in an external mic AND charge your phone at the same time. Super handy for live streaming. This product literally just came out so it might take you a bit to secure one.
I also recommended a simple grip for shooting on your smartphone or GoPro called the olloclip Pivot. It just makes holding your phone for video recording easier and more stable.
When it comes to websites, panelists recommended a website called All Hashtag. This lets you put in a hashtag and generate up to 30 more related hashtags so your posts are more discoverable. A panelist also recommended posting hashtags in a separate comment so they don’t take away from your caption on Instagram.
For fast video editing right from your phone, an app called Videoshop can help. It can be used to string together a few quick photos or videos without a ton of editing. It’s available for iPhone and Android. A panelist also said this app can help you get around the “24-hour” rule for photos you want to post to Instagram. All you have to do is re-export them through the Videoshop and they’ll appear ready to post.
A website called SEMrush can help you with online marketing – from SEO to PPC and more. It isn’t cheap at nearly $100 a month for 10,000 searches, but you can get at least 10 searches free by signing up for a free account.
All of our panelists agreed that a website called vidIQ is essential if you’re working with YouTube videos. It can help you optimize YouTube Search and Related Videos traffic and help you discover new opportunities for maximizing organic reach. The site is free for a basic level and has paid plans if you want to move up in size or features.
If it’s Instagram you’re looking to optimize for, check out a website called Iconosquare. This is a one-stop shop for all things Instagram. You can track and respond to comments, see deeper account insights, schedule posts and more. This is a paid service that starts as low as $9 a month, but they do offer a 14-day free trial so you can see if it’s worth it.
One last piece of advice – use LinkedIn to help the right people to connect with at a company if you want to work with them on any sort of influencer campaign. Panelist Lisa, who runs her own blog and YouTube channel, says to search LinkedIn for a PR or marketing person at the company. Then ask them about getting involved in an “influencer partnership.” And don’t sell yourself short – when it comes to negotiating money, make sure you’re getting what your time and energy is worth. Also, be sure to focus on the benefits of your highly engaged audience, no matter how big or small they are.
Heads up! I’ll be moderating a panel on my third favorite topic (after tech and travel): food! The panel is called “How to Produce and Distribute Mouthwatering Video,” and I’m sure you will pick up some amazing tips.
I’ll be joined by top food video content creators Frankie Greek & Steve Bramucci (UPROXX Media), Shira Lazar (What’s Trending) and Lisa Bryan (Downshiftology).
It’s all happening Saturday, October 21 in Cosa Mesa. TECHmunch is a great pro-level conference to meet food media, digital influencers and culinary content creators.